Marc Bonner
Credible, Creative, Connected
I will continue to lead the Long Beach Area Council to success by delivering on the details, by prioritizing relationships, and by advocating for innovation.
Scroll below to read my plan.
My Vision &
Strategic Plan:
I am thrilled to be your Scout Executive in the Long Beach Area Council. On this site, I want to share with you my plan to keep Scouting thriving in our community. Long Beach is my home, born and raised. I know we will accomplish great things together.
1. Empower Volunteers
The single most critical factor in the success of our council will be recruiting the help of enough adult volunteers.
• Develop year-round annual plan
• Maintain year-round district nominating committees
• Connect with adults at events
• Leverage WEST Fair and Webelos Weekend to retain adult leaders
• Develop fast-start training to get parents going with the basics
• Connect parents to like positions
• Contact leaders directly for training
• Monthly focus groups at Roundtable
• Create a sense of revival
2. Membership Growth
We will reach families in innovative ways to deliver the Scouting program to more youth, boys and girls included.
• Vision: to be the youth organization of choice for all families in our community
• Community promotion at places like LBX, AYSO
• Set up booths outside school
• Meet families outside of school environment
• Increase girls in Cub Scouting
• Online promotion via FB, IG, Peachjar
• Partner with homeschool groups
• Connect with LB Day Nursery
• Yard signs on every corner
• Leverage mapping data services
3. Year-Round Program
Our biggest room for growth at our properties is expanding year-round programming.
• Offer programs every weekend of the year
• Establish a corp of volunteers at each facility charged with providing program
• Create related experiences between Tahquitz and the Sea Base
• Boost and promote planned Cub programming for Packs
• Continue Google ads for camp
• Adjust Scouting for Food to a community collection with benefactors on video
4. Diversify Revenue
Our traditional revenue model is not sustainable; we must adapt to the new post-COVID, post-restructuring reality.
• Emphasis on Scouting's value, not selling dinner tickets to DCD
• Reintroduce ourselves to foundations
• Continue filming revenue
• Re-visit employer giving
• Look for unconventional grants
• Address unit fundraisers
• Increase program fee
• Look at fee for service model
5. Communication
We will continue to connect with all constituents regularly, transparently, and through various platforms.
• Explore using GroupMe, MarcoPolo
• Weekly Scout Executive video
• Regular vlogs from Sea Base & Tahquitz
• "Day in the Life" videos personalizing routine action at camp, brings assets to conversations at the dinner table
• Crowdsource den leader knowledge
• Use Facebook groups to facilitate shared ideas
• Begin district emails
• Expand text messages, SE group
• Re-imagine Roundtable
• Continue highly effective e-news
• Continue regular FB and IG posting
• Develop and promote more video content
6. Technology
We will leverage technology to grow our membership and to connect with adult volunteers.
• Increase reliance on video content
• Increase social media presence
• Connect with millennial moms
• Use data to inform decision making
• Introduce informational charts to board meetings
• Maintain our website as the go-to source of current information
• Continue to leverage remote video streaming where convenient
• Post informational meeting content on YouTube to increase accessibility
• Look into responsive texting via MobileCause